Pounce

CategoryCreative Tech, UI/UX

Tech StackWeb (HTML/JS), TouchDesigner, ngrok, Arduino (CPX)

While owners are out of the home swiping on their phones, their cats can now actively chase a moving light spot on the floor. Pounce is a mobile-controlled, projection-based visual stimulation system designed to provide independent activity for indoor cats while bridging the gap between pets and working owners. It transforms the traditional, passive "just-for-watching" pet camera into an active, mobile-controlled, gamified, and cross-spatial interactive system.

Our Feline "Clients"

Momo: 3yrs, Male | Dog-like personality, highly curious.

Burbur: 6yrs, Female | Very clingy, slow-paced.

Louie: 5yrs, Male | Social and playful.

Yoyo: 12yrs, Female | Highly intelligent.

Design Opportunity

Lack of Stimulation

100% of indoor cats sleep most of the day while left alone due to a lack of environmental stimuli.

Passive Technology

40.9% of surveyed respondents are dissatisfied with current pet cameras because of the inability to effectively engage and interact with their cats.

Biological Insights

Cats have a biological drive to chase unpredictably moving light spots (hunting instincts). Also, they are highly sensitive to the blue-violet and yellow-green color spectrums.

Our research revealed a clear market gap in feline environmental enrichment. Owners want more than passive watching. They want to actually play with their cats while away. Projection is ideal for this: it covers a larger play area and can display colors tuned to feline vision. This creates an opportunity to turn one-way watching into active, cross-spatial play.